Here’s the deal.
If you want to start making more sales….quit trying to make more sales!
Think about that for a moment. It might dawn on you that there is a reason that most salespeople enjoy a less than stellar reputation among the buying public.
Why do you suppose that is?
Could it have something to do with the idea that most salespeople look at the sales process as a contest. In other words, if they sell you…they win and you lose! If you don’t buy…. you win and they lose. The more competitive the salesperson is the more they try to win the contest and thus also earn the well earned reputation of being “high pressure.” Try this on for size.
Selling is something you do FOR your customer… not something you do TO them!
It is no wonder that many customers approach the sales environment with anxiety, fear and trepidation. As salespeople we have to remember that:
We salespeople pay the sins of every salesperson who has come before us!
If our customer’s past history with salespeople has been nothing but a litany of disrespect, high-pressure and a total disregard for what is important to them then obviously the customer will approach the sales situation with a pre-conceived idea of what is going to happen. They have already reserved a litle “pigeon-hole” into which they tend file away ALL salespeople. You may be the total exception to the rule and a true professional but you still are going to be stuffed into that little pigeon hole unless you do something different to earn your customer’s trust.
What can I do?
Well, for starters, say nothing important for the first 2 or 3 minutes you are with your customer. Why? Because when you first meet your customer there is going to be some tension. You don’t know each other yet. You are feeling each other out. If you start in with your sales presentation too early or before that “relationship tension” has been reduced you are just acting like every other salesperson who couldn’t wait to make a sale. Now your customer is thinking… “Yeah, this guy is just like the last one! He doesn’t care about me… he just wants to make a sale.”
So what do we talk about instead?
How about talking with your customer about their most important subject! Them!!! You will discover what makes them tick and what is important to them! They will love you for it! Talk about their job, their family, hobbies, back-ground, future plans etc. Take the attitude that you just met your customer in your favorite social setting and get into a conversation and not a presentation.
Really listen to your customer!
All of us love to be recognized. Find something about them to compliment that you sincerely like. Maybe it is a piece of jewelry, shoes, their yankee ball-cap or just about anything else other than your product or service. Remember, that the compliments must be sincere. Whatever you talk about… don’t get into your presentation until you have established common ground. Actually, what will probably happen is that your customer will eventually ask you about your product or service once he feels comfortable with you. You then will have permission to begin your sales process. Remember this always:
More sales are lost in the Opening than in the Closing!
If you handle your first 2 or 3 minutes like a true professional you will find that everything else will just fall into place and you will also find that:
People love to buy… they just hate to be sold!
Go make it a great day! Rick
PS. I need your help!! What can I do to make my blog better and what more can I do to advertise it? I will cherish your comments and/or advice. Let me know. Thanks for sharing some of your valuable time with me! Rick






