
It was a lazy Saturday afternoon a few years ago. I was laying on the couch watching a golf tournament when all of a sudden the door bell rang. I shuffled to the door and was a bit upset to see that nobody was there….until I looked down and found that there was somebody there! It was a little boy looking up at me. He was maybe 4 or 5 years old and he was wearing an old, raggedy and ill-fitting little-league baseball uniform. I immediately looked to the end of my walkway and saw a car. There was an anxious looking man and woman inside who, I rightly determined, were the young man’s parents. They had obviously shooed their son up the walkway to my front door and were waiting for him. It became crystal clear that I was about to be hearing a sales-pitch.
Believe me when I tell you that this little boy was about as cute as a young man could get and not be a girl. He had one of those round pumpkin shaped faces that just lit up like a jack-0-lantern when he smiled. And that smile never left his face! He opened his excited presentation with the words, “Hi, Sir” and I have to tell you, from that moment on I never understood another word! He was all over the place. His words were unintelligible. Every once in awhile I picked up “money” and “new uniforms” and “donate” but beyond that he might as well have been speaking in Sanskrit. Even so, he was having no trouble “communicating” with me and getting his message across.
It was his obvious passion. You could just tell that he was so excited to be out trying to raise money to help his little league team. He truly believed in what he was selling! Having raised 4 sons of my own I could just picture him in his little bedroom last night practicing and rehearsing his sales presentation. By the time he was finished with me I couldn’t wait to get my checkbook and help him out. I was sold!!
Obviously, what sold me was his enthusiasm and sincere energy. Of course, the fact that he lived about 4 doors down and I knew his family didn’t hurt his chances either, but I digress. The point I want to make here is to follow up on my post of yesterday.
The little guy didn’t have the words but, so what! He sure had the tonality and physiology! That is where the communication occured. Words make up only 7% of the effectiveness of communication. Tonality, (how we say the words) is 38% and our physiology is 55%.
Professional selling is really nothing more than a transference of feeling. And nothing transfers that feeling more than tonality and physiology. It’s that unexplainable “aura” around a person when they are truly excited about what they are trying to communicate. Ask any parent if their infant child who hasn’t developed words yet has any trouble communicating what they want. The baby’s body language and tonality (sometimes crying or screaming) definately gets their point across.
Over the years I have seen many brand new salespeople who haven’t yet learned their sales presentations (words) do very well in their first couple of weeks because they are excited and enthusiastic about what they are doing and that excitement registers with their customers and sales are made. It’s almost like the customer is thinking, “I don’t know what this guy is selling but I have to have some of it!” Sadly, after the newness wears off and the excitement wanes, sales start to fall off also.
I wish I had the formula for excitement and enthusiasm and could bottle it up and hand it out. We all have had it at various times in our lives just like the little kid but for some reason we lose it along the way. The folks that stand out and excel are the ones that are able to summon it up when they need it. Take entertainers for example. I saw the play “Fiddler on the Roof” many years ago and the program said these actors and actresses had performed the same show over 4,500 times! How do they keep it fresh night after night after saying the same lines thousands of times over and over? Simple. They are able to treat every performance like it was Opening Night! That is the sign of a true professional.
We have to find out what motivates us….what melts our butter…..what blows our skirt up… what gets our juices going. We need to charge into each day with the excitement and enthusiasm of that little kid. My motivation was always my sons. We all get lazy at times and I admit there were times that I didn’t want to make another prospecting call or talk to another customer but I would pull out a picture of the kids and say to myself, “If I take a shortcut.. who am I really hurting?” That was my motivation. We all have something that fires us up! We just need to focus on it until we feel the energy. I once read that the best way to make sure you always do your best is to imagine that the whole world were watching you. Talk about an audience!
Maybe the best way to explain what a “real professional” attitude is would be to share with you a story of Joe Dimaggio the great Yankee outfielder and hall-of-famer. Known as the Yankee Clipper (and for you non-baseball fans, he was also known as Mr. Coffee) he played 15 years and retired in 1951. The story is told of an event that occured in his final season. It was late August and the Yankees were playing a Sunday double-header in Detroit. It was late in the second game and Joe was at bat and hit a weak pop-up to the shortstop. Instead of just stopping and returning to the dugout, he hustled all-out to first base like it was the 9th inning of the World Series. When he got back to the dugout his teamates started ragging on him a little bit with comments like, “Lighten-up Joe, you’re a hall of famer, relax a little bit, you don’t have to prove anything.” One of his teamates asked him, “Joe, why are you working so hard?” His answer illustrates why he was one of the greatest of all time.
“The reason I work so hard is that there may be someone in the stands today who has never seen me play!”
Wow! Not hard to see why he excelled. That was his motivation. What is yours! As you step onto the ballfield of life each day bring your enthusiasm, excitement and passion with you.
Make it a great day, Rick
PS. I need your help!! What can I do to make my blog better and what more can I do to advertise it? I will cherish your comments and/or advice. Let me know. Thanks for sharing some of your valuable time with me! Rick
- ALTO, ARRET, SUTOPPU, ALT
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